We believe in design that feels curated, timeless and true to you. We also believe that design isn't one-size-fits-all, which is why creative solutions are always custom tailored to your business.
At Designed By Betty, we take you through a holistic & full service approach to the design process, we prioritize identity, provide solution, and help you to reach your goals through analyzing your business, market, brand personality, values, ideal target audience, competitors, and so much more. It goes far beyond just the visual assets and is a collaborative, immersive process that creates an identity and suite of marketing material that’s fully aligned with your brand strategy and style. Let’s make a little magic, shall we?
Thoughtful design build on
STRATEGY with Transformational Outcomes rooted in process
ARE YOU READY TO BUILD A PROFITABLE & SUCCESSFUL Business?
WHAT WE SPECIALIZE IN
Brand Strategy & Design | Brand Identity | Custom Web Design & Development | Packaging & Print | Creative Direction & Styling | Product and Lifestyle Photography
STRATEGY
Brand Development
Marketing Strategy
Social Media Strategy
Naming + Brand Message
Art Direction (Imagery & Photography Planning)
Launch Strategy
DESIGN
Logo Design
Identity Systems
Brand Collateral
Packaging + Print
Social media Post Design
Marketing Campaign Creative
DIGITAL
Website Development
Shopify
E-commerce
Showit
Wix
Email Campaign Design
Brand Identity DESIGN
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While visualizing your brand, we’ll dive deep to communicate the essence of your values and message by equipping you with a strategy, brand identity, and creative direction to strategically support your business as it grows.
Our branding packages are often customized to include:
BRAND STRATEGY
AUDIENCE RESEARCH
BRAND IDENTITY DESIGN
TYPOGRAPHY SYSTEM
COLOR PALETTE
PATTERN DESIGN
BRAND COLLATERALS
IMAGE CURATION & PHOTOSHOOT STRATEGY
SOCIAL TEMPLATES
BRAND GUIDELINES
LAUNCH STRATEGY
MOST POPULAR
BRAND & WEB DESIGN
For a fully visualized identity, we recommend investing in both brand and web design.
This comprehensive experience equips you with a full brand identity and a high- converting Shopify, Showit or Wix website that’s tailored to your unique message, mission and goals at every touchpoint and to captivate your dream clients with ease.
This service includes a full brand identity, plus…
BRAND IDENTITY DESIGN (SEE ABOVE)
CUSTOM WEBSITE DESIGN
E-COMMERCE SETUP SUPPORT
CUSTOM DEVELOPMENT
WEBSITE TRAINING VIDEOS
TECHNICAL SUPPORT
STANDARD SEO SETUP
à La Carte ADD-ONS
Add any of these extras to any package take your business to the next level! What add-ons do you offer?
Or don't see what you're looking for? Reach out!
ADDITIONAL WEBSITE PAGES
E-COMMERCE INTEGRATION
PACKAGING & LABEL DESIGN
INSTAGRAM TEMPLATES
EMAIL MARKETING TEMPLATES
BUSINESS CARDS DESIGN
THANK YOU CARDS DESIGN
CLIENT WELCOME GUIDES
VIP INTENSIVE DESIGN DAY
An entire working day (8 hours) dedicated to working through your design to-do list. I'll work 1:1 with you to quickly and efficiently create the design tasks you've had on your list for ages with more long waitlists or drawn-out timelines. At the end of your VIP day, you’ll receive your deliverables ready to go, so you can spend time on what you are truly passionate about.
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Our Process
Expert Design Services
to help ambitious & committed entrepreneurs scale to
6-7 figures and beyond
Our services are a foundational part of helping you build your profitable business. We know from first-hand experience how big of a role design and strategy plays in helping you convert eyeballs to actual dollars. With our expertise, we’ll help position you well in your industry so you can stand out from your competition and grab the attention of your target audience. We understand the trust involved for us to not only ensure your website is beautiful, but that it’s built to convert and sustain.
IF YOU’RE READY TO REVOLUTIONIZE YOUR BRAND AND READY TO INVEST IN SOMETHING BIGGER, THEN YOU’RE IN THE RIGHT PLACE.
YOUR SUCCESS STORY STARTS HERE! >
Within one week of launching my website, I signed 5 new clients.
Ashley | Evolving with Ashley
"When I first met Betty, I was a small fish in a big pond. I had completed my certifications and was working tirelessly trying to attract clients. I had no website, just a small link to a bookings page. I came across Betty when I heard her speak on Clubhouse. The insight she offered about branding really spoke to me and I booked a call with her the very next day. From the beginning, Betty was kind, informative and patient. She listened to my mission and was able to see all my branding blind spots. She helped me lock in a niche and create a space and community for my current and future clients. Whenever I had questions or needed clarification, Betty responded in a timely manner and always went above and beyond. She really listened to my ideas and helped take my vision to the next level. Betty's attention to detail is out of this world and she truly is a master at her craft. Within one week of launching my website, I signed 5 new clients. I receive so many compliments about my website and it makes me feel like a confident boss lady. Thank you for everything, Betty! I could have not done this without you. I would 100% recommend Betty to anyone looking for a luxury branding experience and feel to their business. She is the real deal."
Betty went above and beyond to help incorporate my creative input along with her expertise.
Betty has been nothing but professional, kind, and extremely helpful. When I first spoke with Betty about my new adventure and what I wanted and hoped for, she didn't hesitate to take on my project. From the beginning, with a detailed questionnaire about what I wanted for my brand to the INCREDIBLY CREATIVE brand options, I was completely blown away by her work.
Not only did she take the time to understand what I was looking for and stuck with a time guideline, but she also went above and beyond to help incorporate my creative input along with her expertise. I was not expecting all of the branding options that she provided which made it hard for me to decide on since everything was stunning! The finished product was everything and more than what I had imagined,
Betty has taken her time to provide a final product that I was happy with and loved as well as answer any other branding questions I had. I highly recommend Betty if you are considering a new brand or freshening up a new brand! You will not be disappointed!
Jessica K | Sincerely Yours Candles
With Betty’s design expertise, I was not only able to rebrand successfully and be more confident in my high ticket products but am now able to raise my prices even more.
Betty provided so much value when I rebranded my two “Timeless” brands. I own a wedding floral design business and a preserved & dried flower studio that caters to two different clienteles. One serves brides & grooms and the other serves non-wedding couples. Since both businesses have to do with floral design, I wanted a more cohesive branding to tie the two together. But not just any branding. I wanted a higher-end branding. With Betty’s design expertise, I was not only able to rebrand successfully and be more confident in my high ticket products but am now able to raise my prices even more. I would not hesitate to recommend Betty to anyone looking to build a high-end brand or elevate their existing brand.
Caryn L | Timeless flower
She is super talented and skilled at her craft. She helped me bring my vision to life in the most elegant way. I couldn't recommend her design services enough!
"Working with Betty on our branding was an absolute joy. I was immediately attracted to her work because her style was minimalist, elegant, with a slight boho feeling (exactly what I was looking for in a brand). I reach out to her and she responded quickly and worked incredibly efferently. She took my idea and brought it to life in a more beautiful way then I could have ever imagined. She was patient and kind and so professional. She is super talented and skilled at her craft. She helped me bring my vision to life in the most elegant way. I couldn't recommend her design services enough!"
The Market Vibe
Her work speaks for itself for how wonderful it is!
Thank you a million times, you have made me happier than words can describe!!
I am beyond happy to have been able to work with you! And your work speaks for itself for how wonderful it is! I’m beyond grateful to have come across your Instagram page and have been able to work with you!
I cannot wait to change my Instagram to your vision! It’s going to be incredible!
Thank you a million times, you have made me happier than words can describe!!
Christina | Christina Creations
Client love
WHAT ISN'T INCLUDED IN YOUR PRICING?
WHAT IF I WANT JUST A WEBSITE?
WE ALREADY HAVE AN EXISTING LOGO WE'D LIKE TO KEEP. CAN YOU BUILD OUR BRANDING ON THIS?
HOW LONG IS THE PROCESS?
WHEN CAN WE START?
DO YOU OFFER JUST A LOGO?
HOW DOES PAYMENT WORK?
HOW MUCH DOES A TYPICAL PROJECT COST?
f.a.q
At Designed By Betty, we never want to leave you in the dark. Here are a few frequently asked questions that you might like to know before deciding to work with us.
Still have questions? Feel free to send us an email at hello@designedbybetty.com and we will get back to you within our working hours.
I'M READY! HOW DO WE GET STARTED?
DO YOU OFFER ANY LOWER-COST OPTIONS?
Every project is different, so we always like to chat with potential clients before giving them an official quote for the project. After we've had a chance to talk about your unique business goals, we'll put together a custom proposal with a few different package options – each tailored to fit your specific needs. Feel free to inquire here for more details and we'll be happy to discuss further in detail.
HOW MUCH DOES A TYPICAL PROJECT COST?
Typical projects require a 40% retainer to hold your spot in my calendar with the remainder paid upon completion, prior to delivery of your final files. I also offer payment plans, which you can read more about in the FAQ below. Clients who pay in full (i.e. opt out of the payment plan) receive a $300 discount.
HOW DOES PAYMENT WORK?
I don't believe that a singular logo can capture your brand's full story. For that reason, I don't offer just a logo. I specialize in developing strategic and holistic brand identities. You'll leave our project feeling equipped with all the tools to confidently launch your brand into the world.
DO YOU OFFER JUST A LOGO?
I typically book anywhere from 1-2 months in advance so the sooner you reach out, the better. You can fill out my client application form here to apply to work with me! If we're the right fit, I will be in touch within 48 hours and will provide you with an approximate start date.
WHEN CAN WE START?
Branding typically takes about 4 weeks and website design takes about 5 weeks thereafter (about 8-10 weeks total). Timelines may vary depending on scope.
HOW LONG IS THE PROCESS?
I believe branding is most impactful when it's cohesive and consistent. When you try to piece together different elements from existing branding, it can often look disjointed, which ultimately doesn't speak to your ideal audience. Allowing me to have total creative freedom over your branding will elicit the best possible result.
WE ALREADY HAVE AN EXISTING LOGO WE'D LIKE TO KEEP. CAN YOU BUILD OUR BRANDING ON THIS?
Typically, web design is only offered to clients who are booking or have already completed one of my branding packages with me. I've found that when a solid brand is in place, it makes the website that much more impactful. That said, if you already have a brand identity you're proud of, then I'm open to discussing what that looks like.
WHAT IF I WANT JUST A WEBSITE?
• Font licenses
• Additional revision rounds (3 or more revisions are charged at $100 hourly)
• Website Hosting & Subscriptions
• Copywriting (depending on your customized package)
• Extensive SEO (basic SEO is included in the Brand & Website Package)
• Brand Photography/Image Sourcing
• Printing Fees
what isnt't included in your pricing?
I can't wait to hear from you! Please fill out the application form and you'll hear from me within 48 hours. If I feel like we're a good fit, we will set up a complimentary 30-minute Discovery Call to discuss your project and answer any questions you may have.
I'M READY! HOW DO WE GET STARTED?
Yes! We offer various consulting services to get you started, including Website Audits and general consulting calls.
I also offer VIP Intensive Design Day where you can hire me as your own personal design team to tackle your project quickly and efficiently. Just one day, you will have beautiful, strategic designs to put into the world and attract your dream clients with ease. Click here to read more details.
DO YOU OFFER ANY LOWER-COST OPTIONS?
Recently
celebrated work
our portfolio
We collaborate with creative business owners who are doers and go-getters ready to push boundaries & take risks, get noticed in a competitive market, and have a brand that truly reflects their future success.
We wanted to capture Paradiso Gin’s craft and provenance in an untraditional way, so centred the brand around a detailed, hand painted illustration inspired by still life paintings, balanced with elegant typography, fresh color palettes, clean space and light to create a contemporary brand identity and website to match and to capture the attention of millennials on the shelves and on social media.
We felt that communicating the sociable summertime drinking occasion was key to keep the brand accessible and appealing, and that’s the reason why we chose those fresh and timeless design elements to create a unique brand identity balancing classic quality with forward thinking innovation.
BRAND STRATEGY, BRAND IDENTITY, PACKAGING & SHOPIFY WEBSITE
one
Courbet Beauty is a brand who inspires people to take time out and focus on themselves each and everyday. Our goal is to create a brand identity that inspire people to take care of their own skin while staying young and maintaining a healthy glowing skin, with the best non-surgical beauty solutions.
BRAND STRATEGY, BRAND IDENTITY, PACKAGING & SHOPIFY WEBSITE
TWO
Aryanne Turgay, a dynamic real estate professional based in Toronto, offering a keen aesthetic eye, attentive service for her clients and a background in luxury sales. Passionate about offering the highest level of personalized service, she strives to build authentic, trusting relationships with her clients that lead to consistent results. She serves as an informational resource throughout the home buying and selling process, thoughtfully educating her clients so they are empowered with knowledge. Aryanne found her purpose in helping others and now feels honored to have the opportunity to change lives through homes in her work.
BRAND STRATEGY, BRAND IDENTITY & BRAND COLLATERAL
THREE
Get ready to elevate your business & build an online presence that will work for your business
24/7 & book your dream clients while you are sleeping. Not sure where to start? Feel free to reach out to me.
READY TO TRANSFORM YOUR BUSINESS?
Let's get in touch
