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A boutique design studio

crafting bespoke brands and websites with Intentional strategy

Designed By Betty is a boutique branding and web design studio focused on helping creatives and start-up businesses to define their identity and create bespoke, elegant, and unique brands & websites to communicate their passion, that reflects their true value.

We partner with brands for a holistic & strategic approach. Coupling inspired and thoughtful design with intentional strategy, we breathe life and a little bit of magic into ideas & make them a reality.

Let's start your journey by branding your business and creating a beautiful website to attract your ideal audience!

Elegant, minimalist, and timeless designs and websites to elevate your business and to attract your ideal customers.

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Nice to meet

You!

Welcome friends!

My name is Betty Ma, the creative director, brand strategist, web designer, visual storyteller & creative-of-many-talents behind the one-woman creative studio, Designed By Betty.

 

First and foremost, I am so glad that you found your way here! You totally deserve a round of applause! Because It isn't always easy to launch a business and starting a passion project. You are starting something completely new and unsure about how the rest of the world is going to react! I totally feel you and that's what I am here for. 

 

There is nothing happier than watching someone do what they love for a living while cultivating financial freedom and start feeling proud to show off their brand and website. I believe you deserve a bespoke brand that honors the quality of your work, encourages you to embrace your value and allows you to finally charge your worth - so you can have & maintain a profitable business while doing what you are truly passionate about. 

 

If you are seeking an effortless path to building your dream business and an elevated brand, you're in the right place.

"I WANT TO HELP PASSIONATE ENTREPRENEURS START GROWING THEIR BUSINESS TO NEW HEIGHTS."

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DESIGN SERVICES

A few ways we can work together

Are you ready to tell your story through strategic branding and web design?

Designed By Betty is committed to providing excellent service and results to our clients, providing elegant, unique, feminine, timeless, and meaningful brands for entrepreneurs like you.

Brands and websites that are carefully curated and created to stand for something paramount to your business.

Your logo is the most distinctive and unique element of your business identity. I start by studying your business and the industry with a brand discovery questionnaire, I draft 5 different brand board design with logos, one of them will be polished up and become the "face" of your company.

Your logo is the most distinctive and unique element of your business identity. I start by studying your business and the industry with a brand discovery questionnaire, I draft 5 different brand board design with logos, one of them will be polished up and become the "face" of your company.

Create your most purposeful brand through authentic strategy & intentional design.

Branding is storytelling. It’s so much more than “just a logo”. It’s all the little details that set you apart from your competitors and connect you with your dream audience. My brand identity services are perfect for businesses looking for an impactful, cohesive branding experience that will authentically tell your story and effectively attract your ideal customers.

Time frame: 3-4 weeks
Branding

Your logo is the most distinctive and unique element of your business identity. I start by studying your business and the industry with a brand discovery questionnaire, I draft 5 different brand board design with logos, one of them will be polished up and become the "face" of your company.

Your logo is the most distinctive and unique element of your business identity. I start by studying your business and the industry with a brand discovery questionnaire, I draft 5 different brand board design with logos, one of them will be polished up and become the "face" of your company.

Let's pull your whole in-person and online brand together with a beautiful new custom design Shopify, Squarespace or Wix website perfectly crafted for your business

Your website is the digital face of your business. Design matters, because it is the first impression to your customers in the digital world, it reflects your brand’s philosophy, your customer service and pushes you above or pulls you below your competition.

Time frame: 6-7 weeks
Web Design

Does your Ig need a new look? Let me create a custom instagram theme with you! Think branding for your IG. After I create the theme, you will have colors, content pillars, a template, mood board all to help you to achieve your dream fee. 

Amplify your brand with social media! Whether you want us to manage your social media on a monthly recurring basis or you want beautifully curated graphics and content for a particular day/event/ promotion, we can help you to reach your goals.

Time frame:  2-3 weeks

Social Media

As a photographer, I also offer top quality brand or product photography for businesses. 

Website

Let's pull your whole in-person and online brand together with a beautiful new custom design Wix or Squarespace website perfectly crafted for your business

Leverage your marketing and connect with your audience with photo or/and video. If you have a beautiful product or service and know that words are not enough to show it off, I am here to help you. 

Photography
Time frame: 2-3 weeks

A graphic design, illustration hand lettered touch that makes your brand unique and original. Digital, physical, product, let’s discuss what project you have in mind. The sky is the limit!!

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Let's pull your whole in-person and online brand together with a beautiful new custom design Wix or Squarespace website perfectly crafted for your business

Graphic design is a visual communication channel to your customers. Think about Instagram posts, infographics, business cards, letterheads, brochures, leaflets, stickers, calendars, and wedding invitations, in English, French, and Chinese. I got you covered! 

Graphic Design
Time frame : 2-3 weeks

Adding brand collateral to promote your brand and support the sales and marketing of your business.

Website
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Let's pull your whole in-person and online brand together with a beautiful new custom design Wix or Squarespace website perfectly crafted for your business

Graphic design is a visual communication channel to your customers. Think about Instagram posts, infographics, business cards, letterheads, brochures, leaflets, stickers, calendars, and wedding invitations, in English, French, and Chinese. I got you covered! 

Graphic Design
Time frame : 2-3 weeks

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How it works

our proven DESIGN process

Through brand strategy, color, pattern, artistic touches, and typography - crafted to suit the story you want to tell and the audience you want to attract - Designed By Betty creates a brand identity & website that will grow alongside your business for years to come.

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PROPOSAL

2.

DISCOVER  & STRATEGIZE

3.

DESIGN & CONCEPT

4.

REFINE & EXPAND

5.

LAUNCH

After you contact me with your Branding or web design project, I will be in touch to get an overview of your needs. We'll go over the scope and timeline. Then I'll send you my proposal and contract. Once they're approved and signed, a standard 50% retainer of the full balance is required to start your project with me.

 

The remaining balance is due when the final work is approved and completed.

 

If another payment plan is more suitable, we can discuss payment options.

To design the overall look, feel of your brand identity and your website strategically, we need to build a roadmap and that requires research. This is the most important step in the brand strategy and visual identity design process. In this phase, we’ll create key steps to build a better picture. Steps include:

1. Brand Strategy & Discovery call and a Discovery Questionnaire with questions to gain clarity of your business.

2. You will also receive an in-depth brand strategy that outlines your brand value's ethos, audience, competition and overall goals. 

3. A virtual mood board is also included so that we have both verbal and visual checkpoints before moving forward.

I will use your completed forms to help strategize unique branding and web design that stands out from your competition shares your story and connects with your ideal customers.

Here’s where our creative processes come to life. We’ll work up concept —smart solution that makes sense and is a great fit with the parameters we’ve established in the roadmap phase of your branding & web design process. We’ll provide them to you by email in a branding strategy presentation so that you can review and give feedback.

Through two rounds of refinements, we'll discuss what's working as well as any potential opportunity to grow. Our job is to ensure that we are creating a brand that resonates with both you and your brand, so honest communication is key.

Branding always comes with one complimentary collateral item from the following list: business cards, notecards, letterhead, swing tag, tote bag, up to four custom icons, or up to two social media templates. And then if you need any other design elements (like print, packaging, and/or web design), we’ll design those at this time as well.

Time to show the world your wonderful Brand Identity and website! When you’ve approved the final designs, I’ll create the artwork files, with print/online formats, transfer website ownership, and deliver them to you by our secure Dropbox once the final payment has been received. If your project includes a brand style guide, all the elements of your brand identity—logo, typography, color palette, photographic style, favicons, images, graphics, and more — will be captured and described in this document. You’ll have a handy reference to keep you on brand going forward and keep brand continuity with your suppliers.

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Recently-Celebrated

Clients

"If you do it right, it will last forever."

Are you ready to tell your story through strategic branding and web design?

Designed By Betty is committed to providing excellent service and results to our clients, providing elegant, unique, remarkable, and meaningful brands for entrepreneurs like you. Brand s and websites that are carefully curated and created to stand for something paramount to your business. Having the intention and purpose behind your brand decisions sets your brand up for success.

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Client Love

Betty has been nothing but professional, kind, and extremely helpful. When I first spoke with Betty about my new adventure and what I wanted and hoped for, she didn't hesitate to take on my project. From the beginning, with a detailed questionnaire about what I wanted for my brand to the INCREDIBLY CREATIVE brand options, I was completely blown away by her work.

Not only did she take the time to understand what I was looking for and stuck with a time guideline, but she also went above and beyond to help incorporate my creative input along with her expertise. I was not expecting all of the branding options that she provided which made it hard for me to decide on since everything was stunning! The finished product was everything and more than what I had imagined,

Betty has taken her time to provide a final product that I was happy with and loved as well as answer any other branding questions I had. I highly recommend Betty if you are considering a new brand or freshening up a new brand! You will not be disappointed! 

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