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ARE YOU READY TO BUILD A PROFITABLE & SUCCESSFUL BRAND?

Thoughtful

design build on

STRATEGY

with transformational outcomes

rooted in process

I believe in design that feels curated, timeless and true to you. I also believe that design isn't one-size-fits-all, which is why creative solutions are always custom tailored to your business.
 

At Designed By Betty, we take you through a holistic & full service approach to the design process, we prioritize identity, provide solution, and help you to reach your goals through analyzing your business, market, brand personality, values, ideal target audience, competitors, and so much more. It goes far beyond just the visual assets and is a collaborative, immersive process that creates an identity and suite of marketing material that’s fully aligned with your brand strategy and style. Let’s make a little magic, shall we?

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WHAT WE SPECIALIZE IN

Brand Strategy & Design | Brand Identity | Custom Web Design & Development | Packaging & Print | Creative Direction & Styling | Product and Lifestyle Photography

STRATEGY

DESIGN

DIGITAL

Brand Positioning

Brand Development

Marketing Strategy

Social Media Strategy

Naming + Brand Message

Art Direction (Imagery & Photography Planning)

Launch Strategy

Branding

Logo Design

Identity Systems

Brand Collateral

Packaging + Print

Social media Post Design

Marketing Campaign Creative

Website Design

Website Development

Shopify

E-commerce

Showit

Wix

Email Campaign Design

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BRAND & WEB

Brand Identity

DESIGN

While visualizing your brand, we’ll dive deep to communicate the essence of your values and message by equipping you with a brand identity, strategy and creative direction to strategically support your business as it grows.

 

Our branding packages are often customized to include:

BRAND STRATEGY

AUDIENCE RESEARCH

BRAND IDENTITY DESIGN

TYPOGRAPHY SYSTEM

COLOR PALETTE

PATTERN DESIIGN

BRAND COLLATERALS

IMAGE CURATION & PHOTOSHOOT STRATEGY

SOCIAL TEMPLATES

BRAND GUIDELINES

LAUNCH STRATEGY

MOST POPULAR

DESIGN

For a fully visualized identity, we recommend investing in both brand and web design.

 

This comprehensive experience equips you with a full brand identity and a high- converting Shopify, Showit or Wix website that’s tailored to your unique message, mission and goals at every touchpoint and to captivate your dream clients with ease. 

This service includes a full brand identity, plus…

BRAND IDENTITY DESIGN (SEE ABOVE) 

CUSTOM WEBSITE DESIGN

E-COMMERCE SETUP SUPPORT

CUSTOM DEVELOPMENT

WEBSITE TRAINING VIDEOS

TECHNICAL SUPPORT

STANDARD SEO SETUP

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Add any of these extras to any package take your business to the next level! What add-ons do you offer?

 

Or don't see what you're looking for? Reach out!

ADDITIONAL WEBSITE PAGES

E-COMMERCE INTEGRATION

PACKAGING & LABEL DESIGN

INSTAGRAM TEMPLATES

EMAIL MARKETING TEMPLATES

BUSINESS CARDS DESIGN

THANK YOU CARDS DESIGN

CLIENT WELCOME GUIDES

An entire working day (8 hours) dedicated to working through your design to-do list. I'll work 1:1 with you to quickly and efficiently create the design tasks you've had on your list for ages with more long waitlists or drawn-out timelines. At the end of your VIP day, you’ll receive your deliverables ready to go, so you can spend time on what you are truly passionate about.

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COMING
SOON

NEW!

à La Carte

ADD-ONS

VIP INTENSIVE

DESIGN DAY

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Once you’ve signed the contract and made your deposit, it’s official! During the early stages, I’ll get to know you, your mission and core values, your big-picture goals, and your big “why.” Then I’ll get to work really hard on researching your market and building an in-depth brand strategy just for your business.

01.

DISCOVERY

The very first thing we will dive into is discovering who you truly are as a brand. You will complete an extensive discovery questionnaire and we will have a call if necessary, before spending 1-2 weeks putting together your strategy presentation, mood boards & colour palettes to choose from. We will analyze your target audience, uncover your brand archetype and personality, research your competitors and so much more.

STRATEGY SESSION

03.

INQUIRE

After you approve your brand strategy and creative direction, I’ll begin concept development and preliminary designing. You’ll receive a design presentation with the concepts and logo mapped onto real-life mockups that help you visualize what the design would look like in real life. With your honest feedback, I’ll refine the concepts until your design perfectly embodies your brand personality.

We’ll make sure you’re 100% thrilled with your design and make sure your site stands out. Before you launch, I’ll go over the details to ensure it beautifully & thoughtfully represents your brand. You’ll also receive a 60-minute training session to ensure you’re comfortable maintaining and updating your website going forward.

LAUNCH WITH CLARITY

04.

02.

Expert

design services

to help serious & ambitious

entrepreneurs scale to

6-7 figures & beyond

Our services are a foundational part of helping you build your profitable business. We know from first-hand experience how big of a role design and strategy plays in helping you convert eyeballs to actual dollars. With our expertise, we’ll help position you well in your industry so you can stand out from your competition and grab the attention of your target audience. We understand the trust involved for us to not only ensure your website is beautiful, but that it’s built to convert and sustain.

IF YOU’RE READY TO REVOLUTIONIZE YOUR BRAND AND READY TO INVEST IN SOMETHING BIGGER, THEN YOU’RE IN THE RIGHT PLACE.

You're ready for a brand that takes your business to heartfelt new heights

I am a firm believer in crafting brands that tell a story, websites that feel like a home, and clients who are in love with their business. I value each project as if it's my own business. Each one is a new piece of art and something that is truly unique from the next. You are ready for a branding journey that delivers long-lasting results, and one that brings a deep sense of purpose, passion, and longevity in its wake.

If this is you, I am here for you

01.

You're serious about investing in branding and understand the benefits this will bring to your business. 

02.

You launched your business a year or so ago… but for some reason you are hearing crickets and are barely receiving any leads.

03.

You feel exhausted from running around in circles from DIY’ing and just want to spend your time doing what you love the most and make a difference.

04.

You're vibing with the work in my portfolio and feel that my style is the right direction for your brand.

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CLIENT

Love

"When I first met Betty, I was a small fish in a big pond. I had completed my certifications and was working tirelessly trying to attract clients. I had no website, just a small link to a bookings page. I came across Betty when I heard her speak on Clubhouse. The insight she offered about branding really spoke to me and I booked a call with her the very next day. From the beginning, Betty was kind, informative and patient.

She listened to my mission and was able to see all my branding blind spots. She helped me lock in a niche and create a space and community for my current and future clients. Whenever I had questions or needed clarification, Betty responded in a timely manner and always went above and beyond. She really listened to my ideas and helped take my vision to the next level. Betty's attention to detail is out of this world and she truly is a master at her craft. Within one week of launching my website, I signed 5 new clients. I receive so many compliments about my website and it makes me feel like a confident boss lady. Thank you for everything, Betty! I could have not done this without you. I would 100% recommend Betty to anyone looking for a luxury branding experience and feel to their business. She is the real deal."

asked question?

FREQUENTLY

At Designed By Betty, we never want to leave you in the dark. Here are a few frequently asked questions that you might like to know before deciding to work with us.

Still have questions? Feel free to send us an email at hello@designedbybetty.com and we will get back to you within our working hours.

HOW MUCH DOES A TYPICAL PROJECT COST?


Every project is different, so we always like to chat with potential clients before giving them an official quote for the project. After we've had a chance to talk about your unique business goals, we'll put together a custom proposal with a few different package options – each tailored to fit your specific needs. If you are curious about the cost of working with a designer, check out our blog post that outlines 4 reasons why design is so expensive.




DO YOU OFFER PAYMENT PLANS?


Absolutely! Working with a designer is a big investment, so we try to make payments as simple as possible for our clients. We typically like to break it up into 3-4 payments depending on how big the project is. All projects require a 40% retainer upon signing to reserve your spot on my calendar, with the remaining balance billed across the duration of the project (usually between 2-3 months). However, we’re flexible and are happy to discuss options that work best with your budget.




DO YOU OFFER JUST A LOGO?


I don't believe that a singular logo can capture your brand's full story. For that reason, I don't offer just a logo. I specialize in developing strategic and holistic brand identities. You'll leave our project feeling equipped with all the tools to confidently launch your brand into the world.




WHEN CAN WE START?


I typically book anywhere from 1-2 months in advance so the sooner you reach out, the better. You can fill out my client application form here to apply to work with me! If we're the right fit, I will be in touch within 48 hours and will provide you with an approximate start date.




HOW LONG IS THE PROCESS?


Branding typically takes about 4 weeks and website design takes about 5 weeks thereafter (about 8-10 weeks total). Timelines may vary depending on scope.




HOW DOES PAYMENT WORK?


Typical projects require a 40% retainer to hold your spot in my calendar with the remainder paid upon completion, prior to delivery of your final files. I also offer payment plans, which you can read more about in the FAQ below. Clients who pay in full (i.e. opt out of the payment plan) receive a $300 discount.




WE ALREADY HAVE AN EXISTING LOGO WE'D LIKE TO KEEP. CAN YOU BUILD OUR BRANDING ON THIS?


I believe branding is most impactful when it's cohesive and consistent. When you try to piece together different elements from existing branding, it can often look disjointed, which ultimately doesn't speak to your ideal audience. Allowing me to have total creative freedom over your branding will elicit the best possible result.




WHAT IF I WANT JUST A WEBSITE?


Typically, web design is only offered to clients who are booking or have already completed one of my branding packages with me. I've found that when a solid brand is in place, it makes the website that much more impactful. That said, if you already have a brand identity you're proud of, then I'm open to discussing what that looks like.




WHAT ISN'T INCLUDED IN YOUR PRICING?


• Font licenses
• Additional revision rounds (3 or more revisions are charged at $100 hourly)
• Website Hosting & Subscriptions
• Copywriting (depending on your customized package)
• Extensive SEO (basic SEO is included in the Brand & Website Package)
• Brand Photography/Image Sourcing
• Printing Fees




I'M READY! HOW DO WE GET STARTED?


I can't wait to hear from you! Please fill out the application form and you'll hear from me within 48 hours. If I feel like we're a good fit, we will set up a complimentary 30-minute Discovery Call to discuss your project and answer any questions you may have.




DO YOU OFFER ANY LOWER-COST OPTIONS?


Yes! We offer various consulting services to get you started, including Website Audits and general consulting calls. I also offer VIP Intensive Design Day where you can hire me as your own personal design team to tackle your project quickly and efficiently. Just one day, you will have beautiful, strategic designs to put into the world and attract your dream clients with ease. Click here to read more details.





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DO IT YOURSELF BRANDING & WEBSITE

Showit Website

& Semi-Custom Brand Design

Luxurious, strategic website templates designed for lifestyle & creative entrepreneurs.

Not ready for a customized brand & website. No worries, we got your back! Our Showit website & semi - custom brand design is perfect for newer businesses on a budget that are looking to start and launch quickly.

 

Fully customizable Showit website templates that make your brand look & feel professional without the stress of doing it yourself. Sign up now and be the first one to find out about our new templates shop launch

COMING

SOON!

OUR PORTFOLIO

Recently

Celebrated Work

We collaborate with creative business owners who are doers and go-getters ready to push boundaries & take risks, get noticed in a competitive market, and have a brand that truly reflects their future success.

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READY TO TRANSFORM YOUR BUSINESS?

Let's get in touch

Get ready to elevate your business & build an online presence that will work for your business

24/7 & book your dream clients while you are sleeping. Not sure where to start? Don't hesitate to reach out to me.